Case Studies

AI Marketing Lab builds integrated growth systems across content, performance, and conversion. Here’s how we’ve helped brands scale across D2C, platforms, fashion, and B2B.

What We Execute

Social Media Marketing

Performance Marketing

UGC & Creator Content

Website Development

Full-funnel Growth Strategy

SEO/ AEO/ GEO

Digital Marketing Case Studies That Drive Real Growth

Explore how AI Marketing Lab partners with startups, D2C brands, platforms, fashion brands, and B2B organisations to build measurable growth systems. Each case study reflects our approach to strategy, execution, and optimisation across social media marketing, Meta ads, UGC, website conversion, and performance marketing—focused on outcomes, not vanity metrics.

DARZI

Social Media Marketing Meta Ads UGC Content

The Challenge

Darzi was built on a powerful idea—bringing generations of tailoring craftsmanship into a modern, app-led world. But tailors were rooted in offline systems, and customers needed reassurance before trusting a digital platform with something as personal as their clothing.

Our Strategy

We focused on earning trust before asking for action. Tailors were positioned as empowered micro-entrepreneurs, while customers were shown the value of transparency, convenience, and reliability through education-led content and authentic UGC.

Execution

Vernacular-first storytelling, real tailor journeys, and usage-driven UGC were amplified through Meta ads—continuously optimised using behavioural insights to reduce friction on both sides of the platform.

Outcome

Sustained growth in tailor onboarding, stronger customer engagement, and a scalable acquisition model that connected offline craftsmanship with online demand.

THE BELDIOR

Website Social Media Marketing Meta Ads UGC Content

The Challenge

In a skincare market filled with loud promises and exaggerated claims, The Beldior needed to build trust, differentiation, and conversion efficiency—all at once.

Our Strategy

We built a conversion-focused website rooted in ingredient transparency and premium positioning, then amplified it with a content-first social strategy that balanced education, aspiration, and relatability.

Execution

Authentic UGC reflecting real consumer journeys was paired with creator-native Meta ads, refined through tight feedback loops between creatives, audiences, and landing pages.

Outcome

Stronger brand recall, rising engagement, improved conversion rates, and a scalable D2C growth system uniting content, commerce, and community.

THE GROUND WATER COMPANY

Website Social Media Marketing

The Challenge

In a highly specialised B2B domain, the challenge wasn’t awareness—it was clarity. Complex groundwater intelligence needed to be communicated with authority and accessibility.

Our Strategy

We restructured the website into a knowledge-led platform and aligned social content around thought leadership, industry education, and real-world water challenges.

Execution

Service narratives, regulatory context, and ESG-focused insights were presented in a way that positioned the brand as a long-term strategic partner—not just a service provider.

Outcome

Stronger brand authority, clearer service positioning, and increased inbound relevance among institutional and infrastructure stakeholders.

AIRMELLO

Website Social Media Marketing UGC Performance Marketing

The Challenge

Airmello needed to balance lifestyle storytelling with measurable e-commerce performance in a competitive fashion market.

Our Strategy

We built a mobile-first website and a content engine where lifestyle aspiration and product discovery worked together.

Execution

UGC drove authenticity, organic insights informed paid campaigns, and performance data shaped future creative—creating one integrated growth loop.

Outcome

Higher engagement, improved conversion rates, and a scalable performance framework supporting both brand equity and sales velocity.

INCLUMODELS

Performance Marketing

The Challenge

IncluModels needed predictable, high-intent demand without wasteful ad spend in a competitive acquisition landscape.

Our Strategy

We built a precision-led performance engine grounded in intent mapping, segmentation, and disciplined testing.

Execution

Creatives, targeting, and funnels were continuously refined to ensure every rupee spent translated into meaningful outcomes.

Outcome

Improved lead quality, stronger funnel efficiency, and predictable acquisition performance.

FAQ's

AI Marketing Lab’s case studies go beyond visuals or deliverables. Each case study explains the full growth system—strategy, content execution, Meta ads or performance marketing, and optimisation loops. The focus is on measurable outcomes like adoption, lead quality, conversion efficiency, and scalable growth, not vanity metrics.

Yes. We follow an integrated growth approach where organic content insights feed paid Meta ad campaigns, and conversion data from ads shapes future content. This reduces creative waste, improves ROAS, and builds long-term performance instead of short-term spikes.

Our case studies usually include social media marketing, UGC and creator content, Meta ads or performance marketing, and website optimisation for conversion. Depending on the brand stage, we also support funnel tracking, landing page optimisation, and audience segmentation.

We build UGC around real customer problems, real usage, and natural storytelling. Each UGC asset is mapped to a funnel stage—awareness, consideration, or retargeting—so it builds trust first and drives conversions without feeling scripted.

Yes. For early-stage brands, we first build a conversion-ready foundation—website structure, positioning, and content pillars. Once the base is strong, we scale growth using Meta ads, UGC, and performance marketing without relying on exaggerated claims.

Absolutely. For B2B brands, our focus is authority-building through clear service positioning, thought leadership content, and trust-driven digital presence. The goal is to attract decision-makers and generate inbound relevance, not just traffic.

Most brands start seeing early signals like CTR, CPC, and creative winners within 7–14 days. Stronger results such as improved lead quality and conversion rates typically develop over 30–60 days as optimisation cycles mature.

We begin with your business goals, margins, ideal customer profile, and any existing funnel or ad data. From there, we audit your website, content, and ad setup to design a practical execution plan aligned with your growth stage.

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