Social Media Specialist

Role Summary: As a Social Media Specialist , you will oversee the company’s interactions with the public through implementing content strategies on social media platforms. Your role will include managing social media accounts, creating high-quality content, analyzing usage data, facilitating customer service, and managing campaigns to drive engagement and achieve marketing goals.

Key Responsibilities:

• Develop and implement comprehensive social media strategies aligned with the brand’s business goals.
• Create, curate, and manage all published content (images, videos, written, and audio/podcast).
• Monitor, listen, and respond promptly to users across platforms, ensuring positive customer experiences.
• Analyze, review, and report on the effectiveness of campaigns and strategies to maximize results and continually evolve the approach.
• Collaborate with the marketing, creative, and sales teams to integrate and maintain consistent brand messaging across all channels.
• Leverage analytics tools to measure the success of campaigns and refine future strategies.
• Stay current with social media trends, emerging platforms, and best practices to continuously drive innovation and creativity.
• Manage social media ad campaigns, including budgeting, targeting, testing, optimization, and reporting.
• Act as a brand advocate, maintaining a consistent voice and persona on social channels.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience (3+ years) in social media management, preferably within an agency or brand environment.
• Demonstrated expertise in creating content tailored for Instagram, LinkedIn, Facebook, Twitter, TikTok, and other relevant platforms.
• Proficiency with analytics tools such as Google Analytics, Meta Insights, Hootsuite, Buffer, Sprout Social, etc.
• Exceptional communication and writing skills.
• Ability to effectively manage multiple projects and deadlines simultaneously.
• Strong creative skills with an eye for aesthetics and attention to detail.
• Familiarity with digital marketing strategies including paid ads, influencer collaborations, and community management.

Desired Skills:

• Graphic design and video editing experience (Canva, Adobe Suite).
• Familiarity with SEO principles and content optimization.
• Understanding of performance marketing metrics and ROI.
• Proven track record of growing audience engagement and brand visibility.

Why Join Us:

• Collaborative, dynamic work environment
• Opportunity for professional growth and development
• Competitive compensation and benefits
• Chance to shape the digital presence of an innovative brand